CERVEXO

Created the brand strategy and visual identity for Cervexo, a conceptual cervical spine exoskeleton designed to reduce neck strain for surgeons.

Ideated and 3D-rendered product prototype, utilizing feedback from a human factors subject-matter expert.

Designed a trade show booth experience to simulate market entry in the healthcare innovation space.

Brand System Development

The visual identity system translates the physical experience of the exoskeleton (support, precision, and relief) into a cohesive brand language. Color, typography, and iconography were strategically developed to communicate medical credibility while reinforcing innovation and human-centered design.

Trade Show Booth Experience Design

An immersive trade show booth translates Cervexo’s brand promise, structured support and relief, into a physical environment. The space combines sensory experiences with material strategy to position the product as both medically advanced and human-centered within a high-traffic healthcare expo setting.

Material & Visual Language Integration

By incorporating natural, organic materials and soft architectural forms, the space balances the clinical precision of the device with warmth and approachability. The booth’s material palette, lighting, and spatial layout extended the established brand system, ensuring cohesion between visual identity, product innovation, and environmental design.

Experiential Strategy: Relaxation as Proof of Concept

Through developing an experience centered on surgeon fatigue and recovery, the space integrates caffeine stations and massage chairs to simulate moments of physical relief. These touchpoints reinforce the product’s core value of reducing physical strain to drive traffic and increase dwell time in the booth.

Product Concept & 3D Visualization

The conceptual cervical spine exoskeleton is engineered to reduce neck strain during prolonged surgical procedures. The product focuses on weight distribution, range of motion, and unobtrusive integration with pre-existing surgical attire.

The final design balances structural reinforcement with streamlined minimalism, supporting adaptability amongst users. Iterative feedback from a human factors subject matter expert informed refinements along the way.

Sketches for head rest, materials, and joint mechanism.