BROADWAYZ
An academic project where I was tasked with developing a tech-driven solution to a real-world challenge while establishing the product’s visual branding and identity.
Changing tourism in Nashville
The challenge I chose to tackle in this project is the booming tourism industry in Downtown Nashville, Tennessee. Growing every day, this industry has an opportunity to optimize this record growth using the presence of technology in users’ lives.
App Conceptulization
With tourism rapidly expanding in Nashville, particularly throughout the high-density Broadway corridor, the city faces increasing challenges related to crowd flow, navigation, and visitor experience. Broadwayz was conceptualized as a technology-driven solution to support the sustainability of this growth by reducing friction in wayfinding and improving real-time decision-making for visitors.
