BROADWAYZ
Established the brand identity for Broadwayz, a conceptual navigation app designed to simplify movement through downtown Nashville and aid tourism.
Designed and prototyped an experiential marketing activation to introduce the app through an interactive street-level engagement.
Conceptualized and mapped the end-to-end user experience and interface, implementing user-generated content and immersive AR tours.
IN PROGRESS
IN PROGRESS
Visual Identity Development
Using a high-contrast, energetic visual system inspired by the vibrancy and density of the Broadway entertainment district, the brand translates urban chaos into a recognizable and scalable brand language.
App Conceptulization
With tourism rapidly expanding in Nashville, particularly throughout the high-density Broadway corridor, the city faces increasing challenges related to crowd flow, navigation, and visitor experience. Broadwayz was conceptualized as a technology-driven solution to support the sustainability of this growth by reducing friction in wayfinding and improving real-time decision-making for visitors.
